In an industry increasingly shaped by data and automation, the new partnership between fintech startup Swiset and global broker ATFX marks a defining moment. While the deal may appear broker-focused on the surface, it has significant implications for the evolving tech stack behind proprietary trading firms.
Swiset, known for its AI-powered analytics, trading journals, and mentoring tools, has rapidly positioned itself as a scalable solution for both retail brokers and proprietary trading firms. With more than 100,000 active users and over 35 million transactions processed last year, Swiset isn’t just a niche tool—it’s part of a larger trend redefining how traders engage with data.
The strategic collaboration with ATFX will integrate Swiset’s analytics engine into ATFX’s global infrastructure, delivering enhanced trading experiences and hyper-personalized insights to clients. But beneath that, it signals how institutional-grade AI infrastructure is becoming more accessible—and more essential—across the entire spectrum of funded trading.
For prop firms, this partnership is a glimpse into the future: where trader performance isn’t just tracked but dynamically interpreted; where evaluations are no longer static pass/fail systems, but data-enriched profiles of trading behavior. Swiset’s tools—once perceived as “nice to have”—are quickly becoming critical for scalability, transparency, and retention in the competitive prop space.
Meanwhile, ATFX’s aggressive expansion, with $776.5 billion in Q1 2025 trading volume, underscores a parallel truth: brokers are no longer just execution venues—they’re becoming full-stack tech providers. Prop firms looking to stay relevant may need to rethink their back-end architecture, especially as AI and behavioral analytics become the new currency of edge.
As data, tech, and trading converge, one thing is clear: the line between broker and prop firm infrastructure is blurring. And Swiset might just be one of the bridges.
Stay tuned — PropInsider will be watching who builds on it next.
The partnership between Swiset and ATFX shows how AI is transforming trading infrastructure. Swiset’s analytics, journaling, and mentoring tools—already used by over 100,000 traders—are now being integrated into ATFX’s global systems.
