Leverate, a leading fintech provider of white-label trading solutions, has introduced Challenge Keeper, a new feature designed specifically for proprietary trading firms. The goal? To reduce trader churn and boost retention at the most fragile stage of any evaluation: right before failure.
Instead of forcing traders to start over after narrowly missing drawdown or profit targets, Challenge Keeper offers real-time second-chance prompts — letting firms monetize failed attempts by offering extensions, such as on Max Daily Loss or overall challenge time.
“No other provider offers this,” said Idan Stambulchik, Head of Product at Leverate. “It’s a trader-first retention engine that creates repeat engagement while protecting brand integrity.”
Challenge Keeper is fully embedded across Leverate’s ecosystem, including CRM, broker portal, and client zone, with flexible rules, pricing models, and automated alerts. More than just a technical upgrade, it represents a shift in prop firm psychology – from rigid evaluation to smart, flexible monetization without lowering standards.
For prop firms battling high failure and drop-off rates, Challenge Keeper could be a game-changer – turning losses into loyalty, and friction into opportunity.
